Archa Brand Identity
Redefining credit with Australia’s first neo-corporate card
Services
Brand Strategy
Creative Direction
Identity
Guidelines
Digital
UI
Typography
Illustration
Campaign
External Credits
UI & Additional Design — Spencer Shaw
Website link
Launching Australia’s first neo-bank corporate credit card.
Archa uses innovative data to make faster, more accurate credit decisions, while offering in-depth reporting to streamline businesses complex cashflow all through the users app.
A nimble product offering that syncs easily with the life of the user. A trusted financial partner, not one looking to hit you with hidden fees, one which improves the banking experience through transparency and innovative tech to help track and project cashflow.
The re-brand and strategy alignment to Archa’s renewed direction focusses on being simplified but not simple. From the primary brand to the app UX/UI, and digital website expressions Archa strives to more with less.