NIKE AU COLLECTION

Inspired by Nature, Designed for Everyday Australian Life.

Services

Apparel Design
Creative Direction
Colour Direction
Graphic Design

Collaborators 

Nike
Space Between (Campaign Photography)

Drawing deeply from the natural textures, tones, and vast beauty of the Australian landscape, a capsule collection launching during the World Cup designed for the Australian woman. Elevated earthy palette, sun-faded ochres, eucalyptus greens, coastal sands, and deep clay reds that capture the quiet power of the outdoors through a lifestyle driven product selection.

We we’re engaged to develop a story with a deep connection to Australia, embracing common aspects that connect nation wide. Inspired our colour story, utilising photographic sand textures we took on Australian beaches and a light touch graphic palette which talks to our sun loving and relaxed outdoor lifestyle.

A rare opportunity to collaborate with and help a global sporting icon and celebrate the 100 year anniversary of New Era through the history of Australian football, more specifically Victorian football.

With a focus on the 1920s, the genesis of New Era, this project was part design and part historical research. Working closely with the AFL we dug through the archives of footy history and brought back graphics from a bygone era, some which haven't been seen for upto 100 years. Restored the original brands to clubs that have left town and used defunct team nicknames that have been lost to time.