NIKE BOSTON

Energy pack to captures the fierce spirit of Boston runners

Services

Graphic Design
Type Design

Collaborators 

Nike
Hamish

A tribute to heritage and strength — Boston pack channels the grit and legacy of Boston running. Centered around bold blackletter logotypes, the system speaks to endurance, pace, and the city’s storied identity. Multiple typographic treatments were developed to span race kits, supporter gear, and larger merch drops — each echoing the weight of tradition while cutting a sharp silhouette for the modern competitor. Boston Strong.