SUMMER JAM CHAMPIONSHIP

Australia’s summer basketball festival is taking the world to church.

Services

Brand Identity
Campaign Design
Event Design
Art Direction
Apparel

Collaborators 

Georgia Haynes

A vision inspired by weekly ‘Sunday Church’ park runs where Melbourne’s streetball elite gather — Summer Jam 2025 brand identity expanded upon the culture’s self-developed gospel.

Sunday beats and Prahran park, in the afternoon shade of Chapel Off Chapel, “Take Them to Church” became more than a theme—it was a call to witness streetball as spiritual ritual.

Design palette of blackletter typography and stained glass, while blending textures the asphalt grit with cathedral grandeur. The visual language spread across player jerseys, merchandise and courtside banners — preached intensity, redemption, and the quest to be crown champion come Sunday.